About PSD
PSD Consultancy Service and Hospitality Management PLC works with hospitality and service organisations that need more than a report — practical guidance on operations, management support on the ground, and people developed to deliver the experience consistently.
Company profile
We are a consultancy and hospitality management company working across three connected disciplines: advisory, management support and professional training.
Our clients are organisations where service quality is the product — hotels, restaurants, hospitality groups, and corporate teams whose performance depends on how well their people operate under pressure. We work at the point where a plan either becomes a consistent guest experience or quietly falls apart.
That means we spend time in the operation rather than only in the boardroom: observing service, talking to supervisors, and testing whether a new standard can actually be delivered on a busy Friday night.
PSD Consultancy Service and Hospitality Management PLC
Addis Ababa, Ethiopia
Hospitality & service sector
Consultancy · Management · Training
Founded in 2018 · Registration details available on request
Purpose
The purpose and long-term direction that guide every engagement we take on.
To help organisations strengthen how they operate, develop the people who deliver their service, and build the standards that make quality consistent rather than accidental.
We do this through consultancy that is grounded in day-to-day operations, management support that stays through implementation, and training that changes behaviour on the floor — not just knowledge in a workbook.
To be the consultancy that Ethiopian hospitality and service organisations turn to when they want to raise their standard — recognised for advice that is honest, practical and built to last beyond the engagement, and backed by our own dedicated hospitality training school.
We measure our success not by reports delivered, but by what continues to work inside the client's operation a year after we leave.
Core values
Six operating principles that shape how we advise, support management teams and train staff.
Every recommendation is written to be implemented by the team that is actually on shift, with the resources they actually have.
We tell clients what we find, including when the issue is structural, when a plan won't work, and when we are not the right partner.
Knowledge transfer is part of every engagement, so improvements do not depend on us being present.
Service standards fail when they ignore the people delivering them. We design with supervisors and staff, not around them.
We agree what success looks like before work starts, and we check whether it was achieved.
Client operations, figures and internal challenges stay private. We publish nothing without written permission.
Our history & direction
Founded in 2018 in Addis Ababa, PSD began on the hotel floor — working directly alongside management teams to turn operational plans into daily hospitality practice.
Our first engagement with Magnolia Hotel set the standard for how we still work today: hands-on partnership with the management team, practical problem-solving during real shifts, and measurable improvements in how teams operate together.
Looking ahead, we are preparing to establish our own dedicated hospitality training school to help build a strong, job-ready pipeline of hospitality professionals and supervisors in Ethiopia.
View engagements & portfolioPSD Consultancy Service and Hospitality Management PLC is established in Addis Ababa to serve hospitality and service organisations across Ethiopia.
Delivered a landmark inaugural engagement with Magnolia Hotel — working closely alongside the supporting management team to strengthen operations and elevate service delivery.
Delivering hospitality consultancy, hotel and restaurant management support, and professional training programmes across Ethiopia.
Advancing our plan to establish a dedicated hospitality training school — equipping future hospitality staff and supervisors with practical, floor-ready skills.
Our philosophy
Most service problems are not attitude problems. They are design problems — unclear standards, roles that overlap, supervisors without the training to coach, or procedures that were never tested under pressure.
We work on the system and the people in it at the same time. Standards are only real when the team delivering them understands them, can perform them under load, and is supervised by someone who can correct without demoralising.
Written, specific and achievable — not slogans on a wall.
Trained to the standard, then supported while they build the habit.
Someone observes, corrects and reinforces — every shift.
Tell us what you are trying to change. We will give you an honest read on where we would start.
